AI business coach and AI business mentor for founders who run the whole company

Most owners undercharge because they price against the cheapest option they can find. Theo works the other way. He asks what one customer is worth over a year, what it costs to win and serve them, and how much margin you need left over to pay yourself and hire. Only then does he look at the market.

A worked example: a bookkeeping service charges 300 USD per month, spends 1,200 USD in time and ads to win each client and keeps clients for an average of 18 months. Lifetime revenue per client is 5,400 USD, so acquisition eats about 22 percent of it before delivery costs. If delivery takes six hours a month at an internal cost of 35 USD per hour, gross margin is 90 USD a month, which is too thin to grow. Theo would test a 450 USD tier with a narrower scope before suggesting more marketing spend.

Profitable companies still run out of cash when clients pay late, a large order needs stock up front or tax is due in the same month as payroll. Theo asks for a simple 13 week cash view: money in the bank, expected receipts by week and committed payments by week. You can upload it as a spreadsheet export or paste the numbers into a session.

He then marks the weeks where the balance dips below the safety level you choose, usually one month of fixed costs, and suggests concrete moves in order of cost: invoice earlier, ask for deposits on new work, move a supplier payment, delay a hire by four weeks. The guidance is a planning aid, not financial or tax advice, so anything involving loans, tax or legal structure goes to your accountant.

The first two or three people you hire shape the company more than any tool you buy. Theo helps you decide which role comes first by listing the work you do each week and asking which part is costing you the most revenue. For many owners the answer is not a salesperson but someone who takes delivery or admin off their desk so they can sell.

For each role he drafts a scorecard with the outcomes expected after 30, 60 and 90 days, the skills that matter and the questions to ask in an interview. You can upload your draft job ad for review, and he comments line by line on clarity, realistic expectations and whether the pay range matches the work. Once the hire starts, Grace, the AI leadership coach, helps you run proper 1:1 meetings and give feedback.

Owners often try five marketing channels at once and learn nothing from any of them. Theo uses a Lean Startup rhythm: pick one channel, define what success looks like in numbers, run it for two to four weeks and decide. For a local service that might be 20 outbound emails a week to property managers with a target of three replies. For a software product it might be one comparison page and a direct offer to ten past trial users.

Customer conversations follow Mom Test rules, so you ask about past behaviour and real spending instead of fishing for compliments. If marketing becomes the main bottleneck, pair Theo with Iris, the AI marketing mentor, who builds positioning and a content calendar. If you are earlier, still looking for your first ten paying customers, the AI startup mentor page shows that path in detail.

Every Friday, in your business hours, Theo sends a short check-in. In the session that follows you review the same five numbers each week: revenue booked, cash in the bank, pipeline of new work, hours spent on delivery and one metric tied to your current milestone. He compares them to last week, writes what changed into long term memory and sets three to five tasks for the next seven days.

Missed tasks are not ignored. If the hiring scorecard slipped two weeks in a row, he asks what got in the way and either shrinks the task or moves the milestone. Once a month the plan is corrected from real progress data, so a 12 month roadmap stays honest instead of turning into a wish list.

Theo fits owners of service businesses, agencies, consultancies, small online shops and early software companies, from solo founders to teams of about fifteen. He is an AI mentor, a fictional persona built on established methods, not a person with a business of his own. He does not access your bank, accounting tool or customer database, and he does not make decisions for you. You bring the numbers, he brings the structure and the follow-up.

On Personal (24 USD per month billed yearly) you choose two mentors, keep one active goal and get 300 messages and 10 material reviews a month. Pro (49 USD per month billed yearly) opens all nine mentors and five goals, which suits owners who want sales and leadership coaching alongside the business plan. Details are on the pricing page.